Only 24% of cannabis operators are profitable after tax Gross margins compressed from 52% to 42% since 2021 Pre-rolls overtook flower as fastest-growing category in 2025 280E partial rescheduling — $268K average annual savings for qualifying operators Labor is the largest controllable expense in dispensary retail 42% of edible consumers now prefer 10mg or less Dispensaries capturing POS data outperform those that don't Only 24% of cannabis operators are profitable after tax Gross margins compressed from 52% to 42% since 2021 Pre-rolls overtook flower as fastest-growing category in 2025 280E partial rescheduling — $268K average annual savings for qualifying operators Labor is the largest controllable expense in dispensary retail 42% of edible consumers now prefer 10mg or less Dispensaries capturing POS data outperform those that don't
Operating Intelligence for Cannabis Retail

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42% avg gross margin
down from 52% in 2021
76% of operators
not profitable after tax
$268K avg 280E savings
for qualifying operators
What Is Dispensary Dox

The Operating
Playbook.

Real intelligence for dispensary operators who are done learning from people who have never run a store.

Most cannabis content is made by consultants, investors, and marketers. Dispensary Dox is made by an operator. The host is an active multi-location dispensary CEO in Massachusetts — currently on the floor, currently dealing with the same margin compression, compliance headaches, and staffing challenges you are.

Every video, every newsletter issue, and every report comes from the same place: what actually works in a real store, with real numbers, right now.

No theory. No fluff. No "it depends." Just the playbook.

Operations
SOPs, compliance, METRC, cash handling, opening and closing procedures, shift management
Marketing
Loyalty programs, SMS and email in a restricted ad environment, local SEO, deal structuring
Data & Analytics
POS data interpretation, velocity analysis, competitive pricing intelligence, KPI frameworks
Inventory & Purchasing
Open-to-buy planning, vendor negotiation, shrinkage detection, slow mover identification
Customer Experience
Budtender training frameworks, upsell tactics, floor ops, handling difficult situations
The Channel

Latest Videos.

New video every week. Subscribe at @dispensarydox on YouTube.

Coming Soon
▶
Regulatory
280E Just Changed — Here's What Every Dispensary Operator Needs to Do This Month
Episode 01 · Coming Soon
Coming Soon
▶
Labor & Ops
The Real Cost of Bad Labor Scheduling — And How to Fix It in One Week
Episode 02 · Coming Soon
Coming Soon
▶
Inventory
Your Inventory Is Lying to You: How to Catch Shrinkage Before It Kills Your Margin
Episode 03 · Coming Soon
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Intelligence Products

The State of
Retail Report.

Deep research on how the top-performing dispensaries in the country are built — benchmarks, frameworks, and data you can act on.

Annual Research Report
DISPENSARY DOX
State of Retail Report
2026

How Top-Performing Dispensaries Are Built

The first comprehensive benchmarking report built specifically for cannabis retail operators. Not market size projections. Not investor decks. Operational intelligence — the metrics, systems, and decisions that separate the top 20% from everyone else.

  • Gross margin benchmarks by market type and store size
  • Labor cost ratios and scheduling models from high-performers
  • Inventory velocity benchmarks by category
  • Loyalty program conversion and retention data
  • POS and tech stack decisions that move the needle
  • Marketing spend allocation and ROI by channel
  • 280E structuring strategies operators are using now
  • Product mix shifts — what's selling, what's dying
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DS
Domenic Sacco
Host · Active Dispensary CEO

Multi-location cannabis operator, MA market. Currently on the floor. Founder of DS Management LLC.

The Host

This Comes From
Running Stores.

Most cannabis content is made by people who have never had to explain a METRC discrepancy to a state inspector, negotiate a consignment deal with a cultivator at 2pm on a Tuesday, or figure out why your budtender average ticket dropped 18% in three weeks.

This channel is different because the host is still doing all of that. Domenic Sacco is the acting CEO of Pettals Cannabis, a multi-location Massachusetts dispensary operation, and a cannabis retail consultant working across multiple markets.

Everything on Dispensary Dox comes directly from active operations — not retrospective case studies, not theory, not content designed to sell you a $10,000 course.

Acting CEO — Pettals Cannabis (Attleboro & Charlton, MA)
Founder — Night Thread Cannabis Retail Intelligence
Consultant — Moodshine Dispensary (Chicago Heights, IL)
Managing Partner — DS Management LLC